Provide the highest quality coffee at the lowest possible price
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Provide the highest quality coffee at the lowest possible price 〰️
Imagine walking through Milan in the early dawn…late autumn…
The air is crisp and cool; it swirls behind your ears and down your neck, so you flick your coat collar up.
You’ve just rounded the famous Teatro alla Scala, and now you’re stepping beneath the magestically high ceilings of Galleria Vittorio Emanuele, the translucent ceilings filtering gossamer natural light.
Perhaps you’ve been up all night. It is indeed the city of fashion, and a bit of late-night carousing has tempted you in the past. Or perhaps the opposite. You’re up early and ready to work. In any case, what you need right now is warmth. Ritual. Humanity. Coffee.
You step into a “bar.” As Hemingway said, a clean, well-lighted place.
A Milanese coffee bar is a blend of elegance and congeniality. The lacquered wooden bar. The sophisticated locals. Immediately, the sounds of the espresso machine, a newspaper flipping, and the barista’s friendly chatter make you feel at ease. You order a coffee, which in Italy means an espresso. Actually, you say, can you make it macchiato. And after 25-seconds of perfect extraction time, and the silky-frothed milk pouring into the small cup of creamy espresso, creating a golden brown crown that rises towards your eyes, you taste your favorite coffee.
It’s incredible. How can this simple pleasure make you feel so whole? You’re appreciating something both ancient and quotidian, refined yet accessible. You’ve sprung to life, with a taste that lingers as you say bye to the barista and continue your walk. To where?
It is this sensation that I wanted to bring to America. Of all the coffees I tasted in my many years living in Italy, it was HARDY coffee, with its Milanese sophistication, that compelled me, a writer, to take on a work unfamiliar to me. I now proudly sell what I believe is the best espresso in the world.
Our mission is simple: provide the highest quality coffee at the lowest possible price.
We are the Official Distributors of Caffè HARDY. HARDY is a 3-generation family company with a 70-year tradition in meticulous coffee selection and roasting, whose people are, somehow, even more wonderful than the coffee they produce. It is this special partnership with Hardy, plus my bare-bones no-middle-men operation, that allows us to offer such an exceptional product at prices competitive with the mainstream Italian coffee producers.
On the business front, we distinguish ourselves on quality and price. On a personal level, we want to share our passion for espresso and develop lasting friendships. When you call our company, I pick up the phone myself.
I’m looking forward to sharing HARDY coffee with you and your customers.
-Esteban